Mera × Erj · July 2026
Automation Fulfillment Partnership
How I see what you do.
Website
built to convert
GBP
profile · posts · categories
Reviews
velocity + replies
Content & citations
pages · links · NAP
The local results
map pack + organic
Calls · forms · directions
the phone rings
A lead, delivered
where your work ends
Here’s what’s missing.
A lead, delivered
your machine did its job
It waits.
minutes become hours
It goes cold.
nobody followed up
It calls the next roofer.
the job books somewhere else
leads a month
→
answered in the hour
→
jobs lost × $ each
Where does search go from here?
Your machine ends at the lead. Mine starts there.
Caught. Answered in seconds.
before it can go cold
Follow-up runs
until they decide
Job, booked
the money moment
A review, asked
same day, every job
Your GBP, fed
rankings climb · the machine again
The owner runs the business. The system runs the follow-up.
The system runs:
answering every lead, in seconds
chasing every quote
asking for the review
sending the invoice
the Monday numbers
chasing every quote
asking for the review
sending the invoice
the Monday numbers
The owner gets:
his time back
more booked jobs
more revenue
lower overhead
more booked jobs
more revenue
lower overhead
What actually closes the gap: five systems
1
Fast lead response
2
Owner reporting
3
A clean CRM
4
Win-back
5
Staff SOP assistant
Not the flashiest. The five that pay for themselves.
See it run, live
Speed-to-lead · built for this conversationMock client site · Calgary
Chinook Roofing
Name — Sarah M.
Phone — (403) 555-0182
"Shingles came off in the wind last night…"
Get my free quote →
→
Within
seconds
seconds
The lead's inbox
An instant, personal reply.
The owner's inbox
A new-lead alert, everything included.
The owner's phone
An instant ping, seen off the desk.
Four of the five, already built. Watch this one run.all 22 builds → erjanpaul.com
The ask · no pricing today
The first one is free.
You pick one roofing or construction client — whoever gets the most leads from your SEO
I build the lead-response system free, with my name on it — ready in a week or two
Your client sees nothing until it works. I test it, you approve it, then they see it
Then we compare: the same leads, before and after
So the only real question: which client has the best lead flow right now?
Erjan Paul Poblete · contact@erjanpaul.com · erjanpaul.com
You never touch a workflow.
Backup · the mechanics1 · You sell it
under the Mera brand
2 · I scope it
one discovery call, you stay the face
3 · Wholesale, to you
one fixed number per system
4 · Your retail
your markup, your spread, your call
5 · I build and run it
the pager is mine
6 · A monthly summary
what's live, what it earned
Two prices. I set mine, you set yours.
Backup · only if you askWholesale — mine
From $1,500 build
+ $500 / mo
+ $500 / mo
- Per system: one fee to build it, one monthly to keep it running
- Scales with the client's value, no ceiling
- Fixed — it never moves with whatever you charge
Retail — yours
Your markup,
your call
your call
- Agencies typically mark white-label fulfillment up 1.5–2×
- You keep the whole spread
- I never see or set the client's price
Best fit: a client where one captured job is worth thousands. Usage passes through at cost. We start where the math is obvious.
Contractors & trades
Backup · the menue.g. roofing companies, painting crews, property services, general contractors
- Missed-call text-back. A roofer on a roof can't answer. The text goes out anyway.
- Quote follow-up. Three touches on every estimate instead of send and wait.
- Review engine. Every finished job asks for the review. Reviews feed the SEO you sell.
- Win-back. Quotes from 6 to 18 months ago get a second life.
- Storm response ★. Hail hits, and every past customer gets an inspection offer the same day.
★ built when a client needs it
Seasonal installers
Backup · the menue.g. Christmas light installers, landscape lighting, exterior LED
Their whole year is a short sprint. The calendar runs the business.
- Annual rebook. "Same install as last year?" goes out to every past customer in September.
- Deposits chased automatically once they say yes.
- A season opener that fills the calendar before the rush starts.
Auto & equipment shops
Backup · the menue.g. radiator shops, engine rebuilders, performance garages, equipment dealers
- Missed-call text-back. Nobody hears the phone over a shop floor.
- Follow-up on every quote and request.
- "Your unit's ready" texts, without anyone stopping work to call.
- Maintenance reminders that turn one-off repairs into repeat service.
Movers & home services
Backup · the menue.g. moving companies, heating and HVAC, cleaning crews
- Speed-to-lead. These customers ask three or four companies at once and book whoever answers first.
- Quote follow-up until they decide.
- Reviews asked for after every job.
For any client on the books
Backup · the menu- Invoice on completion. The job gets marked done and the invoice goes out the same minute, with reminders that follow until it's paid.
- Weekly owner digest. The week's numbers land in the owner's inbox every Monday morning.
- Job-photo pipeline. The crew texts photos from the site. They arrive sorted by job and neighborhood, ready for the GBP posts you already run.
- Google reviews. Every finished job asks for one, the same day.
- AI chat on the website. Answers from the business's own prices and services, books the estimate. One embed line, added only through you.
Different niche, same engine.22 documented builds → erjanpaul.com